Privacy Policy

1. Who We Are

Go2Leads Ltd ("Go2Leads", "we", "us", "our") is the data controller for personal data collected through this website and in connection with our outbound lead generation services. We are registered in England and Wales. You can contact us regarding data protection matters at [email protected].

2. Data We Collect

2.1 Information You Provide

When you contact us, submit an enquiry form, or engage our services, we collect:

• Your name and the name of your business;
• Your email address and telephone number;
• Information about your business, sector, target geography and campaign requirements;
• Any other information you choose to provide in correspondence with us.

2.2 Information We Collect Automatically

When you visit our website, we automatically collect certain technical data, including:

• Your IP address and approximate location;
• Browser type, operating system and device information;
• Pages visited, time spent on pages and referring URLs;
• Cookie identifiers — see our Cookie Policy for full details.

2.3 Prospect Data

In the course of delivering our outbound lead generation services, we process personal data relating to prospects (individuals and businesses we contact on behalf of clients). Such data is obtained from commercially available data sources, public records or other lawful sources. Go2Leads acts as a data controller in respect of prospect data used during campaign activity.

3. How We Use Your Data

We use the personal data we collect for the following purposes and on the following lawful bases:

• To respond to enquiries and provide our services — lawful basis: contract performance and legitimate interests;
• To manage our client relationships and billing — lawful basis: contract performance and legal obligation;
• To improve our website and services — lawful basis: legitimate interests;
• To comply with legal and regulatory obligations — lawful basis: legal obligation;
• To send relevant service communications — lawful basis: legitimate interests (for existing clients) or consent (where required).

We do not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects.

4. Marketing Communications

We may send marketing communications to existing clients and individuals who have enquired about our services, where we have a legitimate interest in doing so. You can opt out of marketing communications at any time by contacting us at [email protected] or by using the unsubscribe link in any email we send.

We will not sell, rent or share your personal data with third parties for their own marketing purposes.

5. Sharing Your Data

We may share your personal data with:

• Service providers acting as data processors on our behalf, including our email and CRM systems, website hosting providers and analytics tools — all under appropriate data processing agreements;
• Professional advisers such as lawyers and accountants, where necessary;
• Regulatory authorities or law enforcement where required by law.

We do not transfer your personal data outside the UK or EEA without ensuring adequate safeguards are in place.

6. Data Retention

We retain personal data only for as long as is necessary for the purposes for which it was collected, or as required by law. In general:

• Client and enquiry data is retained for up to six (6) years following the end of a client relationship or enquiry, for legal and accounting purposes;
• Website analytics data is retained in accordance with our analytics provider's retention settings;
• Prospect data used in campaign activity is retained only for the duration of the relevant campaign and deleted or anonymised thereafter, unless retention is required by law.

7. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

• Right of access — to request a copy of the personal data we hold about you;
• Right to rectification — to request correction of inaccurate or incomplete data;
• Right to erasure — to request deletion of your data in certain circumstances;
• Right to restriction — to request that we restrict processing of your data in certain circumstances;
• Right to data portability — to receive your data in a structured, machine-readable format;
• Right to object — to object to processing based on legitimate interests or for direct marketing;
• Right to withdraw consent — where processing is based on consent, to withdraw it at any time.

To exercise any of these rights, please contact us at [email protected]. We will respond within one calendar month. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

8. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration or destruction. These include access controls, encryption where appropriate, and regular review of our security practices. However, no method of transmission over the internet is completely secure and we cannot guarantee absolute security.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies independently.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The current version is always available at https://go2leads.co.uk/privacy. Where changes are material, we will notify clients directly.

11. Contact

For any questions about this Privacy Policy or our data practices, please contact us at [email protected].