Your questions, answered honestly.

A qualified callback lead is a prospect who has been contacted through your outbound campaign, expressed genuine interest in what your business offers, and explicitly agreed to continue the conversation with your sales team. They are not cold — they are warm, interested, and expecting your call. Every lead we deliver meets your agreed qualification criteria before reaching your team. Read our full guide to what makes a lead qualified, or see exactly how our lead delivery works.

Never. Every lead we deliver is 100% exclusive to you. We do not share, resell, or redistribute your prospects with any other business — regardless of sector or geography. Your pipeline is entirely your own.

Every prospect goes through a qualification process before being passed to your team. We check them against your agreed campaign brief — sector, geography, prospect profile, and qualification criteria — and only confirm a lead once they meet every requirement and have explicitly agreed to speak with your team. Prospects that do not qualify are not delivered and not billed.

If a lead falls short of your agreed campaign brief, speak to your account manager and we will address it promptly. Your brief is the benchmark — we hold ourselves to it. Campaigns can also be adjusted at any time if your criteria need updating. Read more about how our qualification process works.

Yes — and this is how every campaign starts. Your campaign brief sets out your exact qualification criteria: the sector, geography, prospect profile, and what the conversation should involve before a lead is confirmed. We work to match those requirements precisely before any lead is delivered to your team. Nothing goes live until the brief is agreed.

You receive the prospect's name, direct phone number, location, and call notes from the qualifying conversation — everything your team needs to follow up confidently and immediately. The exact data fields are agreed as part of your campaign brief, so what you receive is always relevant to how your team follows up.

Campaigns run on a simple weekly model. You agree a weekly campaign cost upfront, and for that spend you receive an average number of qualified callback leads. Pay weekly, get leads — stop paying and we switch the campaign off. There are no setup fees, no minimum terms, no contracts, and no exit penalties. See full pricing details, or read our article on how much lead generation costs in the UK.

No. There are no setup fees, no onboarding charges, and no one-off costs of any kind. You agree the campaign brief and weekly cost, and we get to work. The only cost is your agreed weekly campaign spend.

Your weekly cost covers all campaign activity — outbound prospecting, qualification, and the delivery of an average agreed number of qualified callback leads to your private Google Sheet. Everything is confirmed before the campaign goes live. There are no additional platform fees or management charges on top.

Yes. If you want to scale up lead volume or reduce it, speak to your account manager and we will adjust the campaign accordingly. There is no penalty for scaling down and no minimum spend requirement to maintain.

None. Your weekly cost is agreed before the campaign begins and does not change without your approval. No additional charges, no surprise invoices, no platform fees. What you agree to upfront is what you pay — full stop.

If you pause or stop the campaign, billing stops at the end of that week's cycle. There are no notice periods, no cancellation fees, and no obligations. You can restart at any time with the same brief, or update it before restarting. You are always in complete control.

Leads are delivered to a private Google Sheet shared directly with your team before the campaign goes live. It updates in real time as leads are confirmed, is accessible from any device, and requires no additional software, integrations, or technical setup whatsoever. Your team simply opens the sheet to see new leads as they arrive. See exactly what a lead delivery looks like.

Lead delivery is real time. The moment a prospect is confirmed and qualified, their details appear in your Google Sheet instantly — no delay, no batch processing, no waiting for a scheduled upload. Research consistently shows that following up quickly is the single biggest conversion factor, which is exactly why we deliver in real time rather than in batches.

No. The only thing your team needs is a Google account, which is almost universally available. We share the private Google Sheet with your team before the campaign goes live — from that point, leads appear automatically as they are confirmed. There is nothing to install, configure, or connect.

Yes. Google Sheets has built-in notification settings that allow your team to receive an email or mobile alert the moment a new row is added to the sheet — meaning they can be notified of a new lead within seconds of it being confirmed and act on it immediately.

Yes. Campaigns are not fixed once launched. If you want to adjust targeting, geography, prospect criteria, or any other element of the brief, speak to your account manager and we apply the changes quickly. We cover any location across the UK and a wide range of sectors, so adjustments are almost always straightforward. For guidance on building a strong brief, read our article on how to brief a lead generation agency.

You have full visibility on lead volume, campaign activity, and weekly performance through your Google Sheet and regular updates from your account manager. If something needs adjusting, your account manager will flag it proactively — you are never left in the dark about how your campaign is performing or what is being done to improve it.