No jargon. No black boxes. Just this.

Here is a clear, honest explanation of what we do — from the moment you get in touch to the moment a qualified lead lands with your sales team.

We do the outbound. We do the qualifying. We do the delivery. Your team just picks up the phone.

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Three steps from brief to leads.

Every campaign follows the same clear process — agreed upfront, transparent throughout, and focused entirely on delivering qualified callback leads to your sales team. Our article on what happens after you receive a callback lead explains exactly what your team sees and what to do next.

We agree your campaign brief

We start with a proper conversation about your business — your sector, your ideal prospect, the geography you want to target, and exactly what a qualified callback looks like for your team. We cover a wide range of UK industries and can target any location across the country. Nothing goes live until everything is agreed and your weekly cost is confirmed.

We run the outbound on your behalf

Our team contacts prospect data that matches your agreed brief. We handle every part of the outbound process — identifying prospects, making contact, gauging genuine interest, and qualifying each one against your exact criteria. A prospect only becomes a lead once they have explicitly agreed to continue the conversation with your team. You have no involvement in the outbound whatsoever — it is entirely on us.

Your team receives qualified leads in real time

The moment a prospect is confirmed, their details land instantly in your team's private Google Sheet — name, phone number, location, sector, and call notes. No batch uploads, no delays. Your sales team can follow up the same day, while the prospect is still expecting your call. This happens every week, for as long as your campaign runs.

That is the whole process. No hidden steps, no complicated onboarding. Most campaigns are live within days of the first conversation.

Start a campaign

What step three looks like in practice.

Every qualified callback lead we deliver arrives in your team's private Google Sheet the moment it is confirmed — with everything needed to follow up immediately. Here is exactly what that looks like.

A Complete Lead Record, The Moment It's Confirmed

Name, direct phone number, location, sector, and call notes — all the context your team needs to pick up the phone and have a confident, informed conversation. No chasing, no back-and-forth, no guesswork.

NameKaren BellamyNEW

Phone07700 900 123

LocationBristol, UK

SectorHome Improvements

NotesInterested in new windows — expecting callbackVERIFIED

Straight Into Your Google Sheet — No Setup Required

We share a private Google Sheet directly with your sales team before the campaign goes live. From that point, every lead we confirm goes straight in — viewable on any device, instantly. No integrations, no CRM connections, no logins to unfamiliar platforms. Just a spreadsheet your team already knows how to use, updating in real time as leads come in.

How quickly your team follows up is the single biggest factor in whether a qualified lead converts.

7×

Businesses that follow up a qualified lead within the first hour are up to seven times more likely to reach a decision-maker and have a meaningful conversation. We deliver in real time — so your team can always be first to call.

What comes with every campaign

There are no tiers, no add-ons, and no extras to unlock. Every campaign we run comes with the full service from week one — whether you're targeting London, the South Coast, or the North of England.

Dedicated Account Manager

A named specialist runs your campaign from brief to delivery. They monitor activity daily, keep you informed with clear weekly reporting, and make adjustments whenever your brief changes. You always have a direct point of contact — not a ticket system.

Real-Time Lead Delivery

Every qualified callback lead is delivered to your private Google Sheet the moment it is confirmed. For a full breakdown of what that lead contains and how to make the most of it, read our article on what a qualified callback lead is. No delays, no batches, no manual exports. Your team sees new leads as they arrive and can act on them immediately.

Clear Weekly Reporting

Full visibility on lead volume, campaign activity, and weekly performance — every week, without fail. Regular reviews ensure the campaign stays aligned with your goals and your brief as your business evolves and your requirements change.

Questions about the process.

The questions we get asked most often before a campaign goes live — answered honestly, without the fluff. Still have questions? Get in touch and we will talk it through.

Live in Days

Most campaigns go live within days of the brief being agreed — not weeks

Stop Any Time

No contracts, no notice periods, no exit fees — ever

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How quickly can a campaign go live?

Once your campaign brief is agreed and your weekly cost is confirmed, we work to get things live as quickly as possible — most campaigns go live within a few days of the initial conversation. We will give you a clear timeline as part of that first discussion. Get in touch today and we can get the ball rolling.

What happens if a prospect does not meet my criteria?

They never reach your team and you are never charged for them. Only prospects that meet every element of your agreed campaign brief are confirmed as qualified callback leads and delivered to your Google Sheet. If a prospect expresses interest but does not fully qualify, we handle it — you only see leads that are genuinely ready.

Can I change my campaign brief once it is live?

Yes. If your targeting, geography, or qualification criteria need updating, speak to your account manager and we apply the changes quickly. Your brief is not fixed — it evolves with your business. We cover a wide range of sectors and locations across the UK, so adjusting focus is straightforward. For guidance on building the strongest possible brief from the start, read our article on how to brief a lead generation agency.

How does my team know when a new lead arrives?

Your private Google Sheet updates in real time as leads come in. Your team can set up Google Sheets notifications to receive an alert by email or mobile the moment a new row is added — so they can follow up within minutes of a lead being confirmed, which is exactly when it matters most.

Can I pause or stop the campaign?

Yes, at any time. There are no contracts, no notice periods, and no penalties. Let your account manager know and we switch the campaign off. Billing stops immediately. You can restart whenever you are ready — and your campaign brief will be saved so we can pick up exactly where you left off.

What does my team actually need to do?

Follow up the leads — as quickly as possible. That is genuinely it. We handle everything else: the outbound activity, the prospect qualification, and the real-time delivery to your Google Sheet. Your team's job is to pick up the phone and have the conversation. Find out more about our outbound lead generation service.

Ready to see it in action?

Get in touch and we will walk through the process with you, agree a campaign brief, and confirm a clear weekly cost — before anything goes live. No obligation, no pressure, no complicated onboarding.

Custom

Weekly cost agreed upfront based on your brief, your sector, and your volume requirements

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What happens after you get in touch

We review your enquiry. One of our team reads through what you've sent and comes back to you within one business day.

We agree your campaign brief. A conversation to define your ideal prospect, your geography, and what a qualified lead looks like for your business.

We confirm your weekly cost. A clear, agreed weekly campaign cost — no surprises, no hidden charges, nothing vague.

Your campaign goes live. We get things set up and running. Most campaigns are live within days of the brief being agreed.

Leads start arriving. Qualified callback leads delivered to your private Google Sheet in real time from the first week.

You stay in control. Adjust your brief, scale volume, or stop the campaign at any time — no contracts, no penalties.